Task
DreamSpace is not just a renovation company — it’s a builder of personal sanctuaries. Specializing in high-end kitchen and bathroom renovations in Toronto.
Strategy
Website Creation, Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction
Client
DreamSpace
DreamSpace: Building their Story Through Design
DreamSpace is not just a renovation company — it’s a builder of personal sanctuaries. Specializing in high-end kitchen and bathroom renovations in Toronto, DreamSpace needed a brand presence that reflected more than technical skill — they needed to tell a story.
A story of trust, elegance, and emotion. A story that made every visitor feel connected from the first moment.
Choosing the Right Colors to Tell Their Story
We chose a warm, soft beige (#E8E2D6) as the primary color to evoke a sense of trust, stability, and refined professionalism — values critical for a company that is invited into clients’ homes to shape their most personal spaces.
This balance brought warmth, comfort, and humanity to the brand — making the luxury experience feel inviting and approachable, not cold or distant.
Together, these colors paint the full picture of DreamSpace:
professional yet personal, luxurious yet human, high-end yet emotionally connected.
DreamSpace Logo Creation Process
Before any design work began, we revisited DreamSpace’s brand story:
DreamSpace isn’t just a renovation company — it crafts the spaces where memories are made.
The feeling we wanted the logo to evoke was trust, luxury, comfort, and precision.
The logo had to be minimal yet powerful, allowing the focus to stay on the client’s emotional journey rather than overwhelming them with visuals.
Keywords that guided us: Calm, Sophisticated, High-end, Human
How We Helped DreamSpace Build Their Story
We rebuilt DreamSpace’s messaging from the ground up, shifting away from generic renovation language to emotional storytelling.
Instead of focusing only on services, we focused on feelings:
How it feels to gather in a kitchen designed for real life.
How it feels to start and end your day in a sanctuary built just for you.
How it feels to trust someone to bring your vision to life, stress-free.
Through reimagined web copy, brand tone, and visual color strategy, we helped DreamSpace position themselves not just as renovators, but as partners in crafting the spaces where life happens.